Google AdWords advertising. Today, you’re going to learn how to set up a Google AdWords advertising campaign. Well, the first thing we need to do is to define our goal, what we want. More calls, more visits to the store, or we want more sales from the website and registrations. We chose the third option, get more website sales.

The next thing we need to choose is which business exactly do you want to advertise. We chose the one that is in Chicago. The next thing we need to choose is the regions where ads will appear. We will choose the USA, that is the entire United States. The next thing you need to choose is the language in which we want to promote our advertising campaign, let’s say it is going to be English. The following is the business category. Nothing of these options suits us. So, we write our versions what we need. And as you can see, Google tells us the keywords immediately. By the way, these words are not very suitable for us. So, we will write our own.

The first thing we write is dispatcher, then click the button, Next. So now, the most important thing is that we need to enter our headlines. Headings that will immediately attract attention. We wrote dispatcher training. The title can be filled in if we need more information. Well, we will now fill out, only fill in the description. The next thing we need to do is to click the Next button. And also, we need to fill in the second title. Here we write for everyone. That is, everyone can take our courses and become a dispatcher.

So, the next thing we need to do is to add an image. So here on top, we see the recommended sizes. We choose this image, for example. Now we click this as an image that will be shown in advertising. Here on the right, you can see a preview of how our ad looks like. Next, we need to choose our budget. Let’s make it $10 per day. So, we will pay $300 for a month. Here below you can see how your budget will work and all the explanations.

For example, each click will cost a certain amount of cents. For example, from one cent to three. First, we need to review our advertising campaign and check whether we have filled in everything correctly and if everything is okay. Here, you see that our budget is $10 a day, $300 a month. That’s it, click the button, Next. So here we have the New York time zone, type of account chosen as your Business Account.

The following is a company name, and of course, the zip code. The following is a payment method. We need to choose how we will pay for advertising, by credit card or using the bank account. The next thing we need to do is carefully read the Terms of Google contract. We need to carefully review all the conditions and then press the Submit button. That is, I agree with the terms of the contract. After that, you click the submit button and this ad campaign goes on review. Google will approve your advertising campaign for about 24 hours and after they approve it, it will start working. Actually, that’s all. Thanks for watching. See you.