So, you have passed the training on how to dispatch trucks and now you are figuring out what to do next? Where to start, who to call, what load board to use?
No worries, we are going to figure this out in our today video. After watching you will know where to start as a Truck Dispatcher and your next moves.
Starting your Dispatching career can be divided into 4 logical parts:
1) BUSINESS REGISTRATION
Choose and register your business name. To do this it’s very important to create a right business name. You can use acronyms, foreign words, your first/last name, pick a word from a dictionary. And DON’T FORGET to add some KEYWORDS. They are really important. The keywords can be the following: Dispatching, Dispatch, Freight Dispatch, Truck Dispatch, etc.
So, when a carrier or an owner operator is looking for dispatchers they will know for sure that YOUR company provides dispatching services, because you have added the keyword in your name.
Once you have created your Business name, now you have to register it in your country/state.
And you will get your TAX number – in the USA it’s called EIN, but it can be different in your country. It’s not a problem though! It’s totally fine as long as you follow the rules in your country.
Create your business contract. When you are contacting carriers, you need to set up an agreement.
Congratulations: The first STAGE is completed!
Let’s move to the next stage.
2) PRESENT YOUR BUSINESS
Once you register your business you can start thinking about your online presentation.
You need to register your DOMAIN name that can coincide with your business name. So it will be easy for everyone to find you online.
The next is that you have to create a Facebook page.
And of course the most powerful will be your company website.
On the website you need to have the services you provide. Don’t forget to include various services besides dispatching, like backend office support, broker search, market research , anything!
Create a sales process.
How you present your services is really important. It can be like this:
- Present your services
- Give your contact information
- Suggest on making a quote on a project
- Take contact information of the client.
- Get in touch
3) GET A LOAD BOARD SUBSCRIPTION
As you are going to be a dispatcher – you will be finding loads. And the loads can be found on LOAD BOARDS.
So, you should understand that this is a very important and needed step. It’s a part of your business.
Load board subscriptions are pretty expensive, so I would recommend you to try a 30 Day Trial period from DAT Power.
So, you can experience a user interface, tools, that DAT Power has before subscription.
You can also try free load boards, but the paid ones will provide you with more than just load searching.
4) MARKETING
Let’s face it. Marketing IS IMPORTANT. You need to let the world know that you exist! Because even if you are the best professional in your sphere, without marketing no one will find out about it.
You can use IP telephonie, Email marketing, Google ADS, DAT Directory, Factoring Companies, ANYTHING that will promote you and your BUSINESS.
That’s basically it! So, 4 STAGES you need to go through at the beginning:
- BUSINESS REGISTRATION
- PRESENTATION OF YOUR BUSINESS
- GETTING A LOAD BOARD SUBSCRIPTION
- MARKETING
Good luck to you!